You really can’t miss our latest campaign featured on the back of buses across Sydney! 
 
Cue is no stranger to the city, with many of our past fashion campaigns photographed in an urban setting. 
 
In 2019, our summer campaign has taken a tongue-in-cheek approach to our workwear DNA.
 
Shot in Sydney’s CBD, by renowned photographer Charles Dennington this campaign takes structural cues from the city skyscrapers and playfully mimics office antics. Starring the perfect pairing of US model Maggie Jablonski and New Zealand born model Emily Baker who have worked for the best including Prada, Miu Miu, Vivienne Westwood and Alexander Wang. 
 
She is taking over this town yet again.